The Sheraton Bal Harbour, a nearly 5-decade-old
beachfront resort formerly called the Americana that
once ranked among South Florida's premier tourist
destinations, is set to be demolished next year to make
way for condominiums and a condo-hotel.
Developer Jorge Perez said he is paying ''in excess
of $200 million'' to develop the property in a joint
venture with Starwood Hotels and Resorts, which owns the
Sheraton Bal Harbour. They plan to build a 350-unit
condominium building and a 250-room ultra-luxury St.
Regis condo-hotel.
It may be the first demolition of a South Florida
building designed by famed architect Morris Lapidus,
said historian Paul George and Miami Beach architecture
author Randall Robinson. The Sheraton Bal Harbour will
stay open until May 2006, said Perez, chairman of
Miami-based Related Group of Florida.
The move is yet another remake of a high-profile
South Florida hotel property amid the region's ongoing
real estate boom. Some worry the changes are eroding the
area's stock of hotel rooms -- the latest a favorite of
America's labor unions.
Perez, the state's most prolific high-rise condo
developer in the past dozen years, also said the project
amounts to his final local high-rise condominium project
-- at least for now.
''This is it for us in South Florida,'' said Perez,
whose first high-rise condo was South Beach's Portofino
Towers in 1992. He has nearly 40 condo projects underway
from West Palm Beach to downtown Miami, much more than
any other developer in South Florida. He said demand for
condos remains strong, but prices for new land have
become too expensive.
''We need to concentrate on what we have on our plate
right now,'' said Perez, who also has condo projects in
Fort Myers and Las Vegas.
Starwood Hotels and Resorts declined to comment. The
White Plains, N.Y.-based hotelier, which is publicly
held, owns such brands as Sheraton, W Hotels and St.
Regis.
In addition to the condo tower and condo-hotel, the
new development is to include a 6,000-square-foot
ballroom, a spa and two restaurants.
The 8.8-acre site has long been admired because it
sits on the beach and is across from the Bal Harbour
Shops.
Designed by Lapidus and built by the Tisch family in
the late 1950s, the 645-room Sheraton Bal Harbour once
was one of the most glamorous resorts in South Florida.
First known as the Americana hotel, it was renamed the
Sheraton Bal Harbour in 1980.
The hotel is not protected by a historic designation,
and Related is not expecting opposition from
preservationists.
But some observers expressed disappointment. ''It is
a crying shame,'' said historian George. ``It was one of
his greatest buildings in the area.''
Lapidus' other designs include the Eden Roc and
Fontainebleau hotels in Miami Beach.
HOTEL ROOM CONCERNS
The announcement also comes amid concerns that South
Florida's booming condominium market will endanger its
hotel stock. The 585-room Roney Palace on Miami Beach
has been converted to a condominium, and three months
ago Related said it would demolish Miami's 598-room
Sheraton Biscayne Bay for a residential complex.
Developers plan demolition or renovations at the
Sonesta in Key Biscayne; the Yankee Trader and Clipper
in Fort Lauderdale; and Miami Beach's Shore Club,
Fontainebleau and Holiday Inn.
Meanwhile, hotels across South Florida are selling
rooms individually as condo-hotel units, which critics
say will turn off large groups needing to book years in
advance. Renovation plans also create the potential for
short-term inventory crunches.
''I'm concerned next year when 2,000 rooms
disappear,'' said Stuart Blumberg, president of the
Greater Miami & The Beaches Hotel Association.
The Sheraton Bal Harbour was slated as one of two
team hotels for the 2007 Super Bowl, and local tourism
officials recently notified National Football League
executives of Related's plans.
William Talbert, head of the Greater Miami Convention
& Visitors Bureau, which is coordinating South Florida's
Super Bowl preparations, said another oceanfront Miami
Beach hotel will be picked as a team headquarters.
And with the St. Regis, South Florida will get a more
upscale hotel, he said. ``Remember, the five-star
product we have attracts and keeps the Art Basels of the
world, is very attractive to the Microsofts of the
world.''
UNION HOTELS
The demolition also means the loss of one of South
Florida's few large unionized hotels. Labor groups and
their allies -- including Democratic presidential
candidate John Kerry -- regularly stayed at the Sheraton
Bal Harbour.
Perez shrugged off any concerns.
``This and the Sheraton Biscayne Bay project are
going to be our jewels in South Florida.''